SocialMediaUniversity: Facebook Pages Guide for Small Business

Facebook Page vs Facebook Group: An easy choice for a Small Business

auzyoyo — Sun, 20 Sep 2009 22:36:00 +0000

Your Facebook Page is incomparably more powerful than a group. The fact that FB allows Pages the same access to a user’s newsfeed as their friends is ENORMOUS. Every time you write a status update, post photos, or share a link…all your fans get it in their newsfeed. By becoming a fan, they have given your page permission to do this…and unless you over-expose them to your Page (twice a day updates?), they won’t hide you.

A group is relatively useless. All your activity on your group stays there, and your group members can’t know what’s happening unless they come to your group. And since they have so much incoming stuff in their newsfeed from Friends and Pages, they would rather Like/Comment that and not come to your group.

10 Reasons to have a Facebook Page for your Small Business

auzyoyo — Sun, 20 Sep 2009 20:12:55 +0000

1. Why not?

Social media is here to stay. Facebook is and will remain a major platform. Why would you miss out on an opportunity to connect with your customers?

2. It’s like a Profile for your Business

Facebook has 300 million+ members. They stay in touch and share stuff with their closest friends. If they choose to become a Fan of your business, they have opted to stay in touch with you. If a few thousand people let you talk to them as a friend, how great is that?

3. Build a Community

4. Get Feedback

5. Share Your Expertise

6. Give Free Stuff

7. Become Incredibly Credible

8. Show Your Love

9. Handle Negative Feedback

10. Grow Your Fanbase